You on You

HP is running a You on You contest, where you make a video about yourself (hiding your identity), and upload it to YouTube.

I made a video, and today is the last day to enter. But, I hadn't finished hiding my face (digitally in post), so I haven't uploaded it yet. I went to a party (I had a really good time and met new interesting people, and I <3 interesting people). Just getting back from the party now, and I still have two hours to hide my face and upload my video.

Or, do I?

The upload buttons are disabled on the site.

A subsequent careful reading of the official rules puts the contest timezone as EAST COAST (although it sure doesn't say that in the part about the deadline, but it is mentioned elsewhere).

So really, the contest ended an hour ago, even though it's still August 30^th right now where I am.

Why do I always put things off until the last minute?